Journal of China Tourism Research· 2026Q1
Bridging, Destabilisation, and Simulacrality: The Visual Rhetoric of Travel-Related Live Images on Xiaohongshu
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- Q1SCImago
- 2026year
Short summary
Travel Live Images on Xiaohongshu construct a rhetoric of presence by loosening spatiotemporal closure, organizing travel experience through bridging, destabilization, and simulacrality in circulation.
AI-generated from the title and abstract; the full text is not read.
Key points
- Travel Live Images on Xiaohongshu transform static moments into dynamic, looped events.
- The format emphasizes movement, temporal continuity, and visual detail in presenting travel.
- Analysis of 772 images reveals a rhetoric of presence, loosening spatiotemporal closure.
- Recurring visual tendencies observed include bridging, destabilization, and simulacrality.
AI-generated from the title and abstract; the full text is not read.
Abstract
As a visual form on contemporary social media platforms, Live Images transform the photographic instant into a short dynamic event through micro‑temporal extension and looped playback. When applied to travel imagery, this format doesn’t simply preserve a frozen scene, but foregrounds movement, temporal continuity, and visual detail in the presentation of travel experience, becoming a significant expressive pathway for travel imagery on digital platforms. Taking Xiaohongshu as a case study, this article conducts a content analysis of a purposive sample of highly engaged travel‑related Live Images posted between May 2024 and May 2025, with a sample of 772 images, and examines them from a visual rhetoric perspective. The findings suggest that travel Live Images tend to construct a rhetoric of presence, loosen the spatiotemporal closure associated with conventional still imagery, and organize travel experience through recurring visual tendencies related to bridging, destabilization, and simulacrality in platform‑based circulation.
The authors' abstract, as published at the source. Journal of China Tourism Research, 2026 · DOI ↗
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