Sanatla bütünleşmiş moda, yeni anlamlar ve tüketici sahipliği birlikte yaratıyor

Özet (abstract)

Purpose The purpose of this research is to explore the evolution of cultural meanings of visual art, tracing their transformation into a multitude of meanings co-created by consumers through art-infused fashion and its subsequent effect on consumers’ responses toward art-infused fashion. Design/methodology/approach This research examines three illustrative cases: the collaborations between Takashi Murakami and Louis Vuitton, Piet Mondrian and Yves Saint Laurent and Jean-Michel Basquiat and Comme des Garçons. Each case involves a review of published works and photo-elicitation interviews, analyzed using the Gioia methodology. Findings Our research illustrates the significant influence of the market – comprising the fashion system providing art-infused fashion – and consumers, on the development of new and heterogeneous cultural meanings associated with art. Originality/value This research addresses limitations of the Movement of Cultural Meaning model by integrating a processing mechanism – consumer meaning co-creation – and further extends its implications for a specific consumer response, the feeling of ownership over art-infused fashion.

Yazarların özeti; kaynağından alınmıştır. Arts and the Market, 2026 · DOI ↗