Psychological Bulletin· 2015Q1· Review
Appealing to fear: A meta-analysis of fear appeal effectiveness and theories.
- 1,169citations
- Q1SCImago
- 2015year
Short summary
A meta-analysis of 248 studies (N=27,372) found fear appeals positively influence attitudes, intentions, and behaviors, with an average effect size (d) of 0.29.
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Applied PsychologyPsychology