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Science· 2012Q1

Changing Human Behavior to Prevent Disease: The Importance of Targeting Automatic Processes

Theresa M. Marteau, Gareth J. Hollands, Paul C. Fletcher

Short summary

Interventions targeting automatic, stimulus-cued behaviors are likely more effective for disease prevention than those relying on conscious reflection, as much human behavior operates outside conscious awareness.

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Field: Applied Psychology

Applied PsychologyPsychology