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Journal of Retailing and Consumer Services· 2020Q1

Unusual purchasing behavior during the early stages of the COVID-19 pandemic: The stimulus-organism-response approach

Samuli Laato, A.K.M. Najmul Islam, Ali Farooq, Amandeep Dhir

Short summary

Early COVID-19 pandemic fears of market disruption drove unusual purchases, with self-isolation intentions strongly predicting these behaviors (n=211).

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Field: Applied Psychology

Applied PsychologyPsychology