PofoliaShared via Pofolia

Media and Communication· 2026Q1

FOMO in Sub-Saharan African AI Hype: The Quest for a Decolonized AI Adoption Framework

Danford Zirugo, Bruce Mutsvairo

Short summary

AI adoption discussions in Sub-Saharan African journalism are primarily driven by a fear of missing out (FOMO) and a strong call for decolonized approaches sensitive to regional context, according to an analysis of 54 articles (2019-2025).

AI-generated from the title and abstract; the full text is not read.

Key points

  • AI adoption in Sub-Saharan African journalism is largely motivated by a fear of missing out (FOMO).
  • There is a significant call for decolonized AI adoption frameworks tailored to the region's context.
  • The study analyzed 54 opinion, editorial, and analytical articles published between 2019 and 2025.
  • AI hype is conceptualized as a form of metajournalistic discourse.

AI-generated from the title and abstract; the full text is not read.

Abstract

Based on an abductive analysis of 54 opinion, editorial, and analytical articles published between 2019 and 2025 in nine English-speaking Sub-Saharan African countries, this study examines negotiation of the place of AI within journalism. Conceptualizing AI hype as a form of metajournalistic discourse, the study finds that discussions about AI in journalism in Sub-Saharan Africa are driven by a fear of missing out and a call for a decolonial approach to the technology’s adoption in a way sensitive to the region’s context.

The authors' abstract, as published at the source. Media and Communication, 2026 · DOI ↗

TakeawaysPremium
Ask the paperFree account

Continue with a free account

Ask the paper: 3 free questions a day about this paper; save it, get its citation, new summaries every day for your field. Takeaways are Premium.

Continue free on the web

Sign in with Google or Apple; no card needed. You come back to this paper.

On your phone:

Field: Communication

CommunicationSocial Sciences