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Proceedings of the National Academy of Sciences· 2013Q1

Private traits and attributes are predictable from digital records of human behavior

Michał Kosiński, David Stillwell, Thore Graepel

Short summary

Facebook Likes can accurately predict sensitive personal attributes like sexual orientation (88% accuracy), ethnicity (95%), political views (85%), and personality traits, matching standard test accuracy for "Openness".

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Field: Clinical Psychology

Clinical PsychologyPsychology