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Tourist Studies· 2026Q2

National identity longitudinally reinforced through museum tourism

Xi Zhang, Chaozhi Zhang

Short summary

Museum tourism reinforces collective national identity through shared ritual experiences that generate emotional energy and solidarity, which then sediment into individual cognition and behavior post-visit.

AI-generated from the title and abstract; the full text is not read.

Key points

  • Museum tourism reinforces collective national identity via mutual focus and emotional entrainment in ritual settings.
  • Ritual elements generate collective identity products: emotional energy, group solidarity, sacred symbols, and moral outrage.
  • These products lead to sustained behavioral tendencies, solidified cognitive schemas, and deepened emotional attachment.
  • A situation-collective-individual pathway demonstrates how museum experiences shape cognition, emotion, and behavior.

AI-generated from the title and abstract; the full text is not read.

Abstract

Employing Interaction Ritual Chains theory, this study examines how museum tourism reinforces collective national identity through mutual focus and emotional entrainment among visitors within shared ritual settings, and traces its post-visit continuity and sedimentation at the individual level. Interviews with 45 visitors and longitudinal tracking of 20 participants reveal that ritual elements generate collective identity products: emotional energy, group solidarity, sacred symbols, and moral outrage. These products translate into sustained behavioral tendencies, solidify into cognitive schemas, and deepen emotional attachment. The study identifies a situation-collective-individual pathway of identity reinforcement, demonstrating how museum tourism systematically shapes cognition, emotion, and behavior, reinforcing national identity at the collective level while enabling its sustained sedimentation at the individual level.

The authors' abstract, as published at the source. Tourist Studies, 2026 · DOI ↗

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Field: Archeology (Arts and Humanities)

ArcheologyArts and Humanities