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Australasian Marketing Journal (AMJ)· 2017Q1

The Analysis of Mechanisms and Their Contingencies: PROCESS versus Structural Equation Modeling

Andrew F. Hayes, Amanda Kay Montoya, Nicholas Rockwood

Short summary

For observed variable models, the PROCESS macro and structural equation modeling (SEM) yield largely identical results when analyzing mediation and conditional process analysis.

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Field: Social Psychology

Social PsychologyPsychology