Journal of Intercultural Communication Research· 2026Q1
Rethinking Barriers to Maternal and Child Health in Sub-Saharan Africa: An Ideo-Cultural Dialogic Approach
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- Q1SCImago
- 2026year
Short summary
A new ideo-cultural dialogic approach challenges the androcentric, imperialist assumptions in maternal and child health campaigns by international development agencies in sub-Saharan Africa.
AI-generated from the title and abstract; the full text is not read.
Key points
- Dominant maternal health tactics include freedom of choice, women-as-champions, and women's fora.
- These tactics are influenced by androcentric and imperialist views of culture.
- An ideo-cultural dialogic approach is proposed to understand and challenge these assumptions.
- The approach aims to facilitate participatory behavior change for sustainable health campaigns.
AI-generated from the title and abstract; the full text is not read.
Abstract
This study examined the culture conundrum influencing USAID’s maternal and child health campaigns in sub-Saharan Africa. Data revealed maternal health as freedom of choice, women-as-champions approach, and women’s fora as dominant tactics toward a perceived gender inclusiveness in project implementation. This study proposes an ideo-cultural dialogic approach to understanding the hegemonic assumptions influencing the discourse and practice of maternal and child health by international development agencies. We argue that rethinking barriers requires challenging the androcentric, imperialist view of culture from discourse domination to creating equal latitudes for facilitating participatory behavior change toward sustainable health campaigns and their reception in sub-Saharan Africa.
The authors' abstract, as published at the source. Journal of Intercultural Communication Research, 2026 · DOI ↗
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Field: Pediatrics, Perinatology and Child Health
Pediatrics, Perinatology and Child HealthMedicine