Qualitative Market Research An International Journal· 2013Q2
Why people use social media: a uses and gratifications approach
- 1,764citations
- Q2SCImago
- 2013year
Short summary
This paper identifies ten distinct uses and gratifications that drive consumer engagement with social media, applying the uses and gratifications theory.
AI-generated from the title and abstract; the full text is not read.
TakeawaysIn the app
Key pointsIn the app
Ask the paperIn the app
The rest is in the Pofolia app
Takeaways, key points and questions to the paper; new summaries every day for your field. Free.
Sign in on the web to openField: Communication
CommunicationSocial Sciences