Social Network Analysis and Mining· 2026Q1
Comparative study on public opinion formation regarding logistics issues: a computational analysis of video content and comment networks in Japan and South Korea
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- Q1SCImago
- 2026year
Short summary
Logistics issues are perceived differently in Japan and South Korea, with significant divergence between official video frames and viewer comments, according to a computational analysis of YouTube content.
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Key points
- Logistics issue perception varies significantly between Japan and South Korea.
- A divergence exists between the framing of logistics issues in video subtitles and viewer comments.
- Public perception of logistics issues is influenced by national social context and media environments.
- Digital platforms play a critical role in constructing localized public discourse on logistics.
AI-generated from the title and abstract; the full text is not read.
Abstract
Abstract This study conducts a comparative time-series analysis of logistics-themed YouTube content from Japan and South Korea, examining how logistics issues are perceived and discussed in both nations. Amidst global supply chain disruptions, the process of forming societal perceptions remains under-researched. By analyzing video subtitles as “sender discourse” and viewer comments as “receiver reactions,” this study utilizes a hybrid methodology of word frequency and co-occurrence network analysis. The findings reveal that the framing and emphasis of logistics problems vary significantly by country. Furthermore, a distinct divergence exists between the frames presented in subtitles and the reactions in comments. These results suggest that logistics issues are not merely technical or economic challenges; rather, they are perceived through lenses shaped by each country’s specific social context and media environment. This research highlights the critical role of digital platforms in reflecting and constructing localized public discourse on logistics.
The authors' abstract, as published at the source. Social Network Analysis and Mining, 2026 · DOI ↗
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Field: Communication
CommunicationSocial Sciences