International Journal of Media and Communication Research· 2020
Semiotic Communication: An Approach Of Understanding A Meaning In Communication
- 31citations
- 2020year
Short summary
Semiotics offers a crucial framework for understanding that symbols and signs in communication are not standalone but are complex representations influenced by participant knowledge, culture, and media ideology.
AI-generated from the title and abstract; the full text is not read.
Key points
- Symbols and signs in communication are complex and not standalone.
- Meaning is influenced by participant knowledge, culture, and ideology.
- Media ideology shapes the construction of 'truth' and symbol interpretation.
- Semiotics provides an essential approach to understanding the true meaning of signs in communication.
AI-generated from the title and abstract; the full text is not read.
Abstract
In interpreting communication, we are often trapped in symbols and a set of signs that are used. This is due to our simple assumption that tends assume on symbols or signs that stand alone in representing meaning. We forget that symbols or signs, as well as meaning are complex. Though they are not stand alone. They are representation of the many factors that influence them, including the knowledge and culture of their participants. In media, the meaning of symbols or signs that used to convey news is very dependent on the ideology of the media and the whole organization that manages the media. Even the "reality of truth" is very dependent on the construction of the media in processing it. Likewise in film and music, certain symbols or signs that are used are representations of reality which must be explored and understood as a form of communication, even a picture of the social and cultural reality of the participants. This is where the semiotics in communication emerge, and offer themselves as an important approach in understanding the true meaning of symbols or signs used in a communication process.
The authors' abstract, as published at the source. International Journal of Media and Communication Research, 2020 · DOI ↗
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Field: General Arts and Humanities
General Arts and HumanitiesArts and Humanities