Machine Learning and Knowledge Extraction· 2025Q1· Review
Customer Churn Prediction: A Systematic Review of Recent Advances, Trends, and Challenges in Machine Learning and Deep Learning
- 49citations
- Q1SCImago
- 2025year
Short summary
A systematic review of 240 studies (2020-2024) reveals ensemble ML methods like XGBoost and LightGBM remain dominant for customer churn prediction, with increasing adoption of DL techniques like LSTM and CNN for complex data.
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