American Journal of Agricultural Economics· 2026Q1
Improving access to new technologies: An experiment with Kenyan input sellers
- 1citations
- Q1SCImago
- 2026year
Short summary
A 10% price discount incentivized Kenyan agrodealers to stock new, drought-tolerant maize hybrids and increased their sales share of these products.
AI-generated from the title and abstract; the full text is not read.
Key points
- A 10% price discount was experimentally provided to Kenyan agrodealers for new, drought-tolerant maize hybrids.
- The discount increased the probability of agrodealers stocking the new hybrids.
- The share of new hybrids in agrodealers' total sales also increased following the discount.
- The discount motivated dealers to seek more information and exert greater sales effort for the new seeds.
AI-generated from the title and abstract; the full text is not read.
Abstract
Abstract Agrodealers play a critical role in rural economies, selling essential inputs for agricultural production, stocking new products, and providing farmers with technical advice. However, uncertainty can discourage them from stocking newer, less familiar products, limiting the availability of innovative technologies and leading to market failures and low‐innovation equilibria. We provided Kenyan agrodealers with a 10% price discount on new, drought‐tolerant maize hybrids. The discount increased the likelihood that the agrodealer stocked the new hybrids and increased the share of the new hybrids in overall sales. In an information‐deprived environment, the discount encouraged dealers to gather more information about the seeds and increased agrodealers' sales effort.
The authors' abstract, as published at the source. American Journal of Agricultural Economics, 2026 · DOI ↗
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Field: General Agricultural and Biological Sciences
General Agricultural and Biological SciencesAgricultural and Biological Sciences