· 2016
Identity and the Museum Visitor Experience
- 476citations
- 2016year
Short summary
A new predictive model identifies five key visitor types and their internal drivers, enabling museums to better meet visitor needs and enhance their meaningfulness.
AI-generated from the title and abstract; the full text is not read.
Key points
- Identifies five distinct visitor types based on personal and group identity.
- Proposes a predictive model for understanding visitor motivations.
- Museums can leverage this model to boost attendance and revenue.
- Focuses on enhancing the meaningfulness of the museum experience for visitors.
AI-generated from the title and abstract; the full text is not read.
Abstract
Understanding the visitor experience provides essential insights into how museums can affect people's lives. Personal drives, group identity, decision-making and meaning-making strategies, memory, and leisure preferences, all enter into the visitor experience, which extends far beyond the walls of the institution both in time and space. Drawing upon a career in studying museum visitors, renowned researcher John Falk attempts to create a predictive model of visitor experience, one that can help museum professionals better meet those visitors' needs. He identifies five key types of visitors who attend museums and then defines the internal processes that drive them there over and over again. Through an understanding of how museums shape and reflect their personal and group identity, Falk is able to show not only how museums can increase their attendance and revenue, but also their meaningfulness to their constituents.
The authors' abstract, as published at the source., 2016 · DOI ↗
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Field: Museology
MuseologyArts and Humanities