Journal of Consumer Research· 2012Q1
Taste Regimes and Market-Mediated Practice
- 399citations
- Q1SCImago
- 2012year
Short summary
This paper introduces 'taste regimes' as normative systems that orchestrate daily practices in consumption-oriented cultures, shaping preferences, actions, and meanings associated with objects.
AI-generated from the title and abstract; the full text is not read.
Key points
- Introduces 'taste regimes' as normative systems orchestrating practice in aesthetic consumption cultures.
- Taste regimes are perpetuated by market institutions like magazines and websites.
- They regulate practice by integrating problematization, ritualization, and instrumentalization.
- This framework links aesthetics to practical knowledge materialized through everyday consumption.
AI-generated from the title and abstract; the full text is not read.
Abstract
Taste has been conceptualized as a boundary-making mechanism, yet there is limited theory on how it enters into daily practice. In this article, the authors develop a practice-based framework of taste through qualitative and quantitative analysis of a popular home design blog, interviews with blog participants, and participant observation. First, a taste regime is defined as a discursively constructed normative system that orchestrates practice in an aesthetically oriented culture of consumption. Taste regimes are perpetuated by marketplace institutions such as magazines, websites, and transmedia brands. Second, the authors show how a taste regime regulates practice through continuous engagement. By integrating three dispersed practices—problematization, ritualization, and instrumentalization—a taste regime shapes preferences for objects, the doings performed with objects, and what meanings are associated with objects. This study demonstrates how aesthetics is linked to practical knowledge and becomes materialized through everyday consumption.
The authors' abstract, as published at the source. Journal of Consumer Research, 2012 · DOI ↗
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