International Business Review· 2014Q1
The role of social value creation in business model formulation at the bottom of the pyramid – Implications for MNEs?
- 266citations
- Q1SCImago
- 2014year
Short summary
Social value creation is integral to formulating successful business models at the bottom of the pyramid (BOP), offering key lessons for multinational enterprises (MNEs).
AI-generated from the title and abstract; the full text is not read.
Key points
- Social value creation is a critical factor in developing business models for the bottom of the pyramid (BOP).
- The study examines five case studies of businesses founded by BOP individuals in rural India.
- Findings offer implications for multinational enterprises (MNEs) on how to engage with BOP markets.
- The research explores the interrelationship between social value creation and business model formulation at the BOP.
AI-generated from the title and abstract; the full text is not read.
Abstract
This paper presents an exploratory study of how social value creation and business models may be interrelated in the context of the bottom of the pyramid (BOP) business formation. We develop our analysis around five case studies of actual businesses set up in rural India by people in the BOP. We attempt to draw implications from the performance of the business models in the BOP for what MNE strategies of engagement with the BOP may learn from the processes we analysed.
The authors' abstract, as published at the source. International Business Review, 2014 · DOI ↗
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Field: Business and International Management
Business and International ManagementBusiness, Management and Accounting