International Business Review· 2014Q1
The role of social value creation in business model formulation at the bottom of the pyramid – Implications for MNEs?
- 266citations
- Q1SCImago
- 2014year
Short summary
Social value creation is integral to formulating successful business models at the bottom of the pyramid (BOP), offering key lessons for multinational enterprises (MNEs).
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Business and International ManagementBusiness, Management and Accounting