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วารสารศิลปากรศึกษาศาสตร์วิจัย (Silpakorn Educational Research Journal)· 2016

Research Design: Qualitative, Quantitative, and Mixed Method Approaches

รศ.ดร.ธีรศักดิ์ อุ่นอารมย์เลิศ

Short summary

This book explains the differences between qualitative and quantitative research approaches and highlights the necessity of combining them for more impactful research findings.

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Field: Strategy and Management

Strategy and ManagementBusiness, Management and Accounting