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Organization Science· 2012Q1

Organizing for Innovation in the Digitized World

Youngjin Yoo, Richard J. Boland, Kalle Lyytinen, Ann Majchrzak

Short summary

Pervasive digital technologies, characterized by reprogrammability and data homogenization, enable innovations with convergence and generativity by fostering digital platforms, distributed innovations, and combinatorial innovation.

AI-generated from the title and abstract; the full text is not read.

Key points

  • Digital technologies' core properties are reprogrammability and data homogenization.
  • These properties enable innovations characterized by convergence and generativity.
  • Key traits observed in digital innovations include digital platforms, distributed innovation, and combinatorial innovation.

AI-generated from the title and abstract; the full text is not read.

Abstract

Our era is one of increasingly pervasive digital technologies, which penetrate deeply into the very core of the products, services, and operations of many organizations and radically change the nature of product and service innovations. The fundamental properties of digital technology are reprogrammability and data homogenization. Together, they provide an environment of open and flexible affordances that are used in creating innovations characterized by convergence and generativity. An analysis of convergence and generativity observed in innovations with pervasive digital technologies reveals three traits: (1) the importance of digital technology platforms, (2) the emergence of distributed innovations, and (3) the prevalence of combinatorial innovation. Each of the six articles in this special issue relates to one or more of these three traits. In this essay, we explore the organizational research implications of these three digital innovation traits and identify research opportunities for organization science scholars. Examples from the articles in this special issue on organizing for innovation in the digitized world are used to demonstrate the kind of organizational scholarship that can faithfully reflect and inform innovation in a world of pervasive digital technologies.

The authors' abstract, as published at the source. Organization Science, 2012 · DOI ↗

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Field: Strategy and Management

Strategy and ManagementBusiness, Management and Accounting