Production and Operations Management· 2026Q1
EXPRESS: Let Clickstream Talk: A Graph Neural Network Approach to Sales Forecasting
- 0citations
- Q1SCImago
- 2026year
Short summary
A new deep learning framework, ForecastClickGraph, uses clickstream data to forecast sales by modeling consumer journeys as a dynamic graph, outperforming benchmarks by 10-28% in accuracy.
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Management Science and Operations ResearchDecision Sciences