Management Science· 2012Q1
Crowdsourcing New Product Ideas over Time: An Analysis of the Dell IdeaStorm Community
- 909citations
- Q1SCImago
- 2012year
Short summary
Serial ideators in Dell's IdeaStorm community are more likely to have their ideas implemented, but they tend to propose less diverse ideas after initial success.
AI-generated from the title and abstract; the full text is not read.
Key points
- Serial ideators are more likely to generate implementable ideas in crowdsourcing communities.
- Ideators with past success tend to propose less diverse ideas subsequently.
- Diverse commenting activity can partially offset the negative effect of past success on idea diversity.
- Maintaining a consistent supply of quality, diverse ideas from crowdsourcing platforms is challenging.
AI-generated from the title and abstract; the full text is not read.
Abstract
Several organizations have developed ongoing crowdsourcing communities that repeatedly collect ideas for new products and services from a large, dispersed “crowd” of nonexperts (consumers) over time. Despite its promises, little is known about the nature of an individual's ideation efforts in such an online community. Studying Dell's IdeaStorm community, serial ideators are found to be more likely than consumers with only one idea to generate an idea the organization finds valuable enough to implement, but they are unlikely to repeat their early success once their ideas are implemented. As ideators with past success attempt to again come up with ideas that will excite the organization, they instead end up proposing ideas similar to their ideas that were already implemented (i.e., they generate less diverse ideas). The negative effects of past success are somewhat mitigated for ideators with diverse commenting activity on others' ideas. These findings highlight some of the challenges in maintaining an ongoing supply of quality ideas from the crowd over time. This paper was accepted by Kamalini Ramdas, entrepreneurship and innovation.
The authors' abstract, as published at the source. Management Science, 2012 · DOI ↗
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Field: Computer Science Applications
Computer Science ApplicationsComputer Science