· 2019· Book chapter

Diffusion of Innovations 1

Everett M. Rogers, Arvind Singhal, Margaret M. Quinlan

37,204citations
2019year

Short summary

This chapter outlines a theoretical and methodological framework for studying how innovations spread through communication, drawing on historical diffusion research.

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Field: General Economics, Econometrics and Finance

General Economics, Econometrics and FinanceEconomics, Econometrics and Finance