Journal of Business Research· 2019Q1· Review

Digital transformation: A multidisciplinary reflection and research agenda

Peter C. Verhoef, Thijs Broekhuizen, Yakov Bart, Abhi Bhattacharya et al.

4,843citations
Q1SCImago
2019year

Short summary

This paper identifies three distinct stages of digital transformation—digitization, digitalization, and digital transformation—and outlines growth strategies, required assets, and capabilities for digital firms.

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Field: Industrial and Manufacturing Engineering

Industrial and Manufacturing EngineeringEngineering