Journal of Business Research· 2019Q1· Review
Digital transformation: A multidisciplinary reflection and research agenda
- 4,843citations
- Q1SCImago
- 2019year
Short summary
This paper identifies three distinct stages of digital transformation—digitization, digitalization, and digital transformation—and outlines growth strategies, required assets, and capabilities for digital firms.
AI-generated from the title and abstract; the full text is not read.
Key points
- Identifies three stages: digitization, digitalization, and digital transformation.
- Delineates growth strategies for digital firms.
- Highlights required assets and capabilities for digital transformation.
- Suggests specific organizational structures and performance metrics are necessary.
AI-generated from the title and abstract; the full text is not read.
Abstract
Digital transformation and resultant business model innovation have fundamentally altered consumers’ expectations and behaviors, putting immense pressure on traditional firms, and disrupting numerous markets. Drawing on extant literature, we identify three stages of digital transformation: digitization, digitalization, and digital transformation. We identify and delineate growth strategies for digital firms as well as the assets and capabilities required in order to successfully transform digitally. We posit that digital transformation requires specific organizational structures and bears consequences for the metrics used to calibrate performance. Finally, we provide a research agenda to stimulate and guide future research on digital transformation.
The authors' abstract, as published at the source. Journal of Business Research, 2019 · DOI ↗
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Field: Industrial and Manufacturing Engineering
Industrial and Manufacturing EngineeringEngineering