Engineering Construction & Architectural Management· 2026Q1
Push and pull factors influencing entrepreneurial entry and persistence in Ghana’s construction market: a qualitative study
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- 2026year
Short summary
Necessity-driven push factors like unemployment and weak institutional support primarily drive entry into Ghana's construction sector, while opportunity-driven pull factors such as autonomy and urban housing demand sustain persistence, according to a qualitative study of 20 entrepreneurs.
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Key points
- Necessity-based push factors (unemployment, weak institutional support) dominate entrepreneurial entry in Ghana's construction industry.
- Opportunity-based pull factors (autonomy, innovation, urban housing demand) are key to entrepreneurial persistence.
- Cultural obligations, prosocial motives, and resilience also motivate entrepreneurs despite systemic barriers (financial, bureaucratic).
- The study extends push-pull theory by contextualizing it within Ghana's specific cultural and institutional environment.
AI-generated from the title and abstract; the full text is not read.
Abstract
Purpose This study examines the push and pull factors influencing entrepreneurial entry and persistence in Ghana’s construction industry. Design/methodology/approach A qualitative design was employed, drawing on semi-structured interviews with 20 entrepreneurs across the categories of contractors, artisans, suppliers and developers. Data were thematically analysed using Braun and Clarke’s framework, with observations and documentary sources triangulated. Findings The results reveal that necessity-based push factors, particularly unemployment and weak institutional support, dominate entrepreneurial entry, while opportunity-driven pull factors, such as autonomy, innovation and urban housing demand, sustain persistence. Cultural obligations, prosocial motives, and psychological resilience further reinforce entrepreneurial motivation, despite systemic barriers such as financial constraints and bureaucratic hurdles. Practical implications The study calls for mentorship, accessible finance, resilience training, digital support and simplified regulatory processes to transform construction entrepreneurs from survivalist actors into sustainable, opportunity-driven enterprises in Ghana’s sector. Originality/value The study extends push-pull theory by situating entrepreneurial motivation within Ghana’s culturally embedded and institutionally constrained context.
The authors' abstract, as published at the source. Engineering Construction & Architectural Management, 2026 · DOI ↗
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