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The Journal of Higher Education· 2014Q1

What College and University Websites Reveal About the Purposes of Higher Education

Kem Saichaie, Christopher C. Morphew

Short summary

College and university websites primarily communicate private, rather than public, purposes of higher education, according to an analysis of 12 institutions' web content.

AI-generated from the title and abstract; the full text is not read.

Key points

  • Analysis of website content from 12 colleges and universities.
  • Websites emphasize private purposes of higher education.
  • Websites are inconsistent with communicating public purposes of higher education.

AI-generated from the title and abstract; the full text is not read.

Abstract

College and university websites play an important role in the college search process. This study examines the textual and visual elements on the websites of 12 colleges and universities. Findings suggest that websites communicate a message consistent with private purposes of education and inconsistent with those linked to public purposes.

The authors' abstract, as published at the source. The Journal of Higher Education, 2014 · DOI ↗

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Field: Library and Information Sciences

Library and Information SciencesSocial Sciences