Arts and the Market· 2026Q2
Art-infused fashion, movement of cultural meaning and meaning co-creation
- 0citations
- Q2SCImago
- 2026year
Short summary
Art-infused fashion, through collaborations like Murakami x Louis Vuitton, co-creates new meanings for art with consumers, fostering a sense of ownership.
AI-generated from the title and abstract; the full text is not read.
Key points
- Art-infused fashion collaborations (e.g., Murakami x Louis Vuitton) generate new cultural meanings for art.
- Consumers actively co-create these meanings through their engagement with art-infused fashion.
- The fashion market and consumers are key drivers in developing heterogeneous meanings associated with art.
- This process enhances consumers' feelings of ownership over art-infused fashion items.
AI-generated from the title and abstract; the full text is not read.
Abstract
Purpose The purpose of this research is to explore the evolution of cultural meanings of visual art, tracing their transformation into a multitude of meanings co-created by consumers through art-infused fashion and its subsequent effect on consumers’ responses toward art-infused fashion. Design/methodology/approach This research examines three illustrative cases: the collaborations between Takashi Murakami and Louis Vuitton, Piet Mondrian and Yves Saint Laurent and Jean-Michel Basquiat and Comme des Garçons. Each case involves a review of published works and photo-elicitation interviews, analyzed using the Gioia methodology. Findings Our research illustrates the significant influence of the market – comprising the fashion system providing art-infused fashion – and consumers, on the development of new and heterogeneous cultural meanings associated with art. Originality/value This research addresses limitations of the Movement of Cultural Meaning model by integrating a processing mechanism – consumer meaning co-creation – and further extends its implications for a specific consumer response, the feeling of ownership over art-infused fashion.
The authors' abstract, as published at the source. Arts and the Market, 2026 · DOI ↗
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Field: Museology
MuseologyArts and Humanities