Fashion Theory· 2012Q1

Fast Fashion, Sustainability, and the Ethical Appeal of Luxury Brands

Annamma Joy, John F. Sherry, Alladi Venkatesh, Jeff Jianfeng Wang et al.

919citations
Q1SCImago
2012year

Short summary

This paper hypothesizes that actual luxury brands, emphasizing authenticity and quality, can paradoxically unite fashion ideals with environmental sustainability, contrasting with fast fashion's unsustainable practices.

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Field: Museology

MuseologyArts and Humanities