· 2020
The Fashion System
- 533citations
- 2020year
Short summary
Roland Barthes analyzes fashion magazines, arguing that their elaborate descriptions of women's clothing are driven by economics. He posits that industrial society needs to create non-calculating consumers to ensure continuous purchasing.
AI-generated from the title and abstract; the full text is not read.
Key points
- Fashion magazine descriptions are analyzed as a semiological system.
- Economics is identified as the underlying reason for elaborate fashion prose.
- Industrial society requires consumers who do not 'calculate' their purchases.
- Continuous consumption is driven by creating consumers who buy beyond mere dilapidation.
AI-generated from the title and abstract; the full text is not read.
Abstract
In his consideration of the language of the fashion magazine--the structural analysis of descriptions of women's clothing by writers about fashion--Barthes gives us a brief history of semiology. At the same time, he identifies economics as the underlying reason for the luxuriant prose of the fashion magazine: Calculating, industrial society is obliged to form consumers who don't calculate; if clothing's producers and consumers had the same consciousness, clothing would be bought (and produced) only at the very slow rate of its dilapidation.
The authors' abstract, as published at the source., 2020 · DOI ↗
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Field: Museology
MuseologyArts and Humanities