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Journal of Computer-Mediated Communication· 2013Q1

The Contradictory Influence of Social Media Affordances on Online Communal Knowledge Sharing

Ann Majchrzak, Samer Faraj, Gerald C. Kane, Bijan Azad

Short summary

Social media affordances like metavoicing, triggered attending, network-informed associating, and generative role-taking can shift workplace knowledge sharing to continuous online conversations, but some mechanisms may hinder progress.

AI-generated from the title and abstract; the full text is not read.

Key points

  • Social media enables continuous online knowledge conversations among strangers, moving beyond traditional centralized knowledge management.
  • Four social media affordances are proposed: metavoicing, triggered attending, network-informed associating, and generative role-taking.
  • Mechanisms intended to advance knowledge sharing can have unintended negative effects.
  • These emergent tensions between intended and actual outcomes are central to the paper's implications.

AI-generated from the title and abstract; the full text is not read.

Abstract

The use of social media creates the opportunity to turn organization-wide knowledge sharing in the workplace from an intermittent, centralized knowledge management process to a continuous online knowledge conversation of strangers, unexpected interpretations and re-uses, and dynamic emergence. We theorize four affordances of social media representing different ways to engage in this publicly visible knowledge conversations: metavoicing, triggered attending, network-informed associating, and generative role-taking. We further theorize mechanisms that affect how people engage in the knowledge conversation, finding that some mechanisms, when activated, will have positive effects on moving the knowledge conversation forward, but others will have adverse consequences not intended by the organization. These emergent tensions become the basis for the implications we draw.

The authors' abstract, as published at the source. Journal of Computer-Mediated Communication, 2013 · DOI ↗

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Field: Communication

CommunicationSocial Sciences