Media International Australia· 2016Q1
Visibility labour: Engaging with Influencers’ fashion brands and #OOTD advertorial campaigns on Instagram
- 851citations
- Q1SCImago
- 2016year
Short summary
Young women on Instagram engage in "visibility labour" by creating advertorial content (e.g., #OOTDs) for influencer fashion brands, often without compensation, in an attention economy.
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Gender StudiesSocial Sciences