Business Horizons· 2021Q1
DITTO for Gen Z: A framework for leveraging the uniqueness of the new generation
- 210citations
- Q1SCImago
- 2021year
Short summary
A new research-based framework called DITTO offers organizations specific recommendations for managing Generation Z workers, who are entering the workforce in large numbers.
AI-generated from the title and abstract; the full text is not read.
Key points
- Gen Z represents 24% of the U.S. population and is becoming the majority of the incoming workforce.
- They exhibit greater openness to diversity, individualism, and technology adoption compared to previous generations.
- The DITTO framework offers actionable recommendations for organizations to support and utilize Gen Z's unique traits.
- The framework's principles can also benefit existing workforce members with similar characteristics.
AI-generated from the title and abstract; the full text is not read.
Abstract
Generation Z, or Gen Z, represents 24% of the U.S. population and is very different from earlier generations. A higher proportion of Gen Zers are earning college degrees, and they are now moving to the next phase in which they will constitute the predominant majority of the incoming workforce. Gen Z faced an unusual set of technology-driven circumstances while growing up and thus bring a distinct set of characteristics into the workplace. We offer a new research-based framework, DITTO, which encapsulates specific recommendations for organizations on diversity, individualism and teamwork, technology, and organizational supports. DITTO serves as a useful mnemonic to help managers recall specific ways to support Gen Zers and leverage the strengths of Gen Zers to benefit the organization and the workforce. Research shows that Gen Zers are more open to diversity and more individualistic and technology-driven than other generations. To the extent that companies use the DITTO framework, the more attractive they should be to Gen Z workers; but the principles of this framework also extend beyond Gen Zers to existing workforce with similar efficacy.
The authors' abstract, as published at the source. Business Horizons, 2021 · DOI ↗
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Field: Life-span and Life-course Studies
Life-span and Life-course StudiesSocial Sciences