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International Journal of Innovation Science· 2021Q1

Innovation in talent management practices: creating an innovative employer branding strategy to attract generation Z

Deepika Pandita

Short summary

Gen Z prioritizes workplace flexibility, independence, confidence, diversity (identity/orientation), community support, and an innovative mindset over just salary, demanding new employer branding strategies.

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Field: Life-span and Life-course Studies

Life-span and Life-course StudiesSocial Sciences