European Journal of Multidisciplinary Studies· 2017
Generation Z - The Global Market’s New Consumers- And Their Consumption Habits: Generation Z Consumption Scale
- 68citations
- 2017year
Short summary
Generation Z (born 1995+) exhibits distinct consumption habits, prioritizing technology and social media for shopping over traditional malls, according to a study of 200 individuals.
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Sign in on the web to openField: Life-span and Life-course Studies
Life-span and Life-course StudiesSocial Sciences