London School of Economics and Political Science Research Online (London School of Economics and Political Science)· 2012
Authentic™: The Politics of Ambivalence in a Brand Culture
- 699citations
- 2012year
Short summary
Brands have evolved from marketing tools to become central to social and cultural relations, creating 'brand cultures' that shape identity and everyday life, according to Sarah Banet-Weiser's analysis.
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Urban StudiesSocial Sciences