Journal of Communication· 2013Q1
The Differential Susceptibility to Media Effects Model
- 1,276citations
- Q1SCImago
- 2013year
Short summary
The Differential Susceptibility to Media Effects Model (DSMM) is a new, integrative framework that explains why individuals vary in their susceptibility to media influence.
AI-generated from the title and abstract; the full text is not read.
Key points
- Introduces the Differential Susceptibility to Media Effects Model (DSMM) as an integrative framework.
- Identifies three types of susceptibility: dispositional, developmental, and social.
- Proposes three mediating media response states: cognitive, emotional, and excitative.
- Explains individual differences in media susceptibility and influence mechanisms.
AI-generated from the title and abstract; the full text is not read.
Abstract
In this theoretical article, we introduce the Differential Susceptibility to Media Effects Model (DSMM), a new, integrative model to improve our understanding of media effects. The DSMM organizes, integrates, and extends the insights developed in earlier microlevel media-effects theories. It distinguishes 3 types of susceptibility to media effects: dispositional, developmental, and social susceptibility. Using the analogy of a mixing console, the DSMM proposes 3 media response states that mediate media effects: cognitive, emotional, and excitative. The assumptions on which the DSMM is based together explain (a) why some individuals are more highly susceptible to media effects than others, (b) how and why media influence those individuals, and (c) how media effects can be enhanced or counteracted.
The authors' abstract, as published at the source. Journal of Communication, 2013 · DOI ↗
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Field: Literature and Literary Theory
Literature and Literary TheoryArts and Humanities