· 2012
Fashion Marketing: Contemporary Issues
- 178citations
- 2012year
Short summary
This collection of essays explores contemporary issues in fashion marketing, covering globalization, digital supply chains, internationalization, retail brand marketing, store image, trend development, innovation, consumer psychology, and online strategies.
AI-generated from the title and abstract; the full text is not read.
TakeawaysIn the app
Key pointsIn the app
Ask the paperIn the app
The rest is in the Pofolia app
Takeaways, key points and questions to the paper; new summaries every day for your field. Free.
Sign in on the web to openField: Museology
MuseologyArts and Humanities