Journal of Macromarketing· 2014Q2

Sustainable Markets

Zeynep Özdamar Ertekin, Deniz Atik

315citations
Q2SCImago
2014year

Short summary

The slow fashion movement offers a holistic alternative to fast fashion's unsustainable practices, but its ability to challenge global dominance remains unclear due to inherent trade-offs.

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Field: Museology

MuseologyArts and Humanities