Journal of Macromarketing· 2014Q2
Sustainable Markets
- 315citations
- Q2SCImago
- 2014year
Short summary
The slow fashion movement offers a holistic alternative to fast fashion's unsustainable practices, but its ability to challenge global dominance remains unclear due to inherent trade-offs.
AI-generated from the title and abstract; the full text is not read.
Key points
- Fast fashion's negative implications are driving awareness of unsustainable production and consumption.
- Slow fashion is presented as a holistic alternative system for sustainable fashion.
- The study investigates motivating factors and barriers for participation in the slow fashion movement.
- The potential for slow fashion to challenge fast fashion's global dominance is still uncertain.
AI-generated from the title and abstract; the full text is not read.
Abstract
Examining the critiques of the current fashion system and alternative approaches to fast fashion reveal a growing awareness of the negative implications of mindless fashion production and consumption. The purpose of this study is to understand how the fashion system driven by speed, change, product obsolescence, and aesthetic fads, can be challenged and repositioned to encourage greater sustainability. Slow fashion has been selected as a context to examine the emergence of an alternative system, as it develops a holistic understanding of what constitutes sustainable fashion. However, it is still unclear whether the slow fashion movement can eventually challenge the global dominance of fast fashion, as many trade-offs and conflicts are involved. We aim to contribute to previous scholarly work by shedding light on the motivating factors that encourage different actors to participate in the slow fashion movement and on the barriers that keep the network from mobilizing. We also offer possible remedies that we hope will be beneficial for scholars and practitioners working to build a more sustainable fashion system.
The authors' abstract, as published at the source. Journal of Macromarketing, 2014 · DOI ↗
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Field: Museology
MuseologyArts and Humanities