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Fashion Practice· 2012Q1

Durability, Fashion, Sustainability: The Processes and Practices of Use

Kate Fletcher

Short summary

Fashion garment lifespans are determined by an "ideology of use" and human action, not just material or design qualities, according to ethnographic evidence.

AI-generated from the title and abstract; the full text is not read.

Key points

  • Fashion product obsolescence is driven by aesthetic change and social preferences, highlighting psycho-social factors.
  • Garments that last longer often do so through informal or unintentional user practices, not planned design.
  • Durability in fashion is determined by an "ideology of use" rather than solely by material, design, or construction qualities.
  • A new design approach for durability should focus on human action and use strategies.

AI-generated from the title and abstract; the full text is not read.

Abstract

Longer-lasting materials and products are often promoted as a strategy to increase resourcefulness and sustainability across product groups including fashion. Yet these gains depend on changed user behavior and consumption patterns, which in fashion in particular are influenced by social and experiential dimensions, not just material products. Obsolescence of fashion products, driven by aesthetic change and tied to changing social preferences underscores the psycho-social nature of factors which affect fashion garment lifespans. This is reflected by ethnographic evidence that shows that garments which defy obsolescence do so in informal or unintentional ways, rarely as a result of design planning or material or product qualities. This article suggests a point of departure for design for durability that shifts away from a familiar focus on materials, products, and user-object relationships to instead explore material durability as emerging from strategies of human action. It suggests that durability, while facilitated by materials, design, and construction, is determined by an ideology of use.

The authors' abstract, as published at the source. Fashion Practice, 2012 · DOI ↗

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Field: Museology

MuseologyArts and Humanities