Fashion Theory· 2016Q1
Mediatization and Digital Media in the Field of Fashion
- 185citations
- Q1SCImago
- 2016year
Short summary
Fashion production, retailing, and self-fashioning are increasingly molded by and for digital media, a phenomenon termed 'mediatization'.
AI-generated from the title and abstract; the full text is not read.
Key points
- The concept of 'mediatization' is essential for analyzing fashion's relationship with digital media.
- Fashion production (catwalk shows, collection design) is increasingly shaped by media requirements.
- Fashion retailing is also being molded by and for media platforms.
- Mediatization extends to personal practices, influencing the 'fashioning of the self' through digital tools.
AI-generated from the title and abstract; the full text is not read.
Abstract
This article shows the relevance of the concept of “mediatization” for understanding the contemporary field of fashion and its relation to digital media. It first gives an overview of definitions of mediatization. It then shows that the production of fashion, such as the staging of catwalk shows and the design of collections, is being molded by and for the media, as is its retailing. Finally, the article discusses the relation between the wearing of cosmetics and the use of digital cameras in the fashioning of the self to argue that the mediatization of fashion reaches out to ordinary practices of the self, a mediatized self.
The authors' abstract, as published at the source. Fashion Theory, 2016 · DOI ↗
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Field: Museology
MuseologyArts and Humanities