Strategic Change· 2022Q1

Digital future of luxury brands: Metaverse, digital fashion, and non‐fungible tokens

Annamma Joy, Ying Zhu, Camilo Peña, Myriam Brouard

343citations
Q1SCImago
2022year

Short summary

Luxury brands are integrating technologies like AI, ML, VR, blockchain, and NFTs to reinvent consumer experiences, with digital fashion and NFT collectibles representing an irreversible trend.

AI-generated from the title and abstract; the full text is not read.

TakeawaysIn the app

Key pointsIn the app

Ask the paperIn the app

The rest is in the Pofolia app

Takeaways, key points and questions to the paper; new summaries every day for your field. Free.

Get it on Google Play Download on the App Store

Field: Museology

MuseologyArts and Humanities