Journal of Promotion Management· 2026Q2
From Police Social Media Marketing to Citizen Citizenship Behavior: The Indirect Role of Brand Relationship Quality in Urban Greece
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- Q2SCImago
- 2026year
Short summary
Police social media marketing activities (PSMMA) positively influence citizen citizenship behavior (CCB) by enhancing brand relationship quality (BRQ), with a significant indirect effect found in urban Greece (n=326).
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