· 2012· Book chapter
Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth
- 387citations
- 2012year
Short summary
Jugaad innovation, a frugal and flexible approach originating from India, drives breakthrough growth by seeking opportunity in adversity, doing more with less, thinking and acting flexibly, keeping it simple, including the margin, and following one's heart.
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Business and International ManagementBusiness, Management and Accounting