· 2012· Book chapter
Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth
- 387citations
- 2012year
Short summary
Jugaad innovation, a frugal and flexible approach originating from India, drives breakthrough growth by seeking opportunity in adversity, doing more with less, thinking and acting flexibly, keeping it simple, including the margin, and following one's heart.
AI-generated from the title and abstract; the full text is not read.
Key points
- Jugaad innovation is a growth strategy characterized by frugality and flexibility.
- It is based on six principles: opportunity in adversity, doing more with less, flexibility, simplicity, inclusion of the margin, and passion.
- The approach originates from India and can be applied to organizational and national levels.
- The book provides a framework for integrating Jugaad into business practices.
AI-generated from the title and abstract; the full text is not read.
Abstract
Foreword ix by Kevin Roberts CEO Worldwide, Saatchi & Saatchi 1 Jugaad: A Breakthrough Growth Strategy 1 2 Principle One: Seek Opportunity in Adversity 29 3 Principle Two: Do More with Less 57 4 Principle Three: Think and Act Flexibly 85 5 Principle Four: Keep It Simple 109 6 Principle Five: Include the Margin 131 7 Principle Six: Follow Your Heart 159 8 Integrating Jugaad into Your Organization 181 9 Building Jugaad Nations 201 Notes 229 Acknowledgments 259 About the Authors 261 Index 265
The authors' abstract, as published at the source., 2012 · DOI ↗
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Field: Business and International Management
Business and International ManagementBusiness, Management and Accounting