Alexandria (UniSG) (University of St.Gallen)· 2015
From Cost to Frugal and Reverse Innovation: Mapping the Field and Implications for Global Competitiveness
- 289citations
- 2015year
Short summary
This paper maps resource-constrained innovation types (cost, good-enough, frugal, reverse) and provides a framework to help managers systematically analyze and develop these strategies.
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Business and International ManagementBusiness, Management and Accounting