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Alexandria (UniSG) (University of St.Gallen)· 2015

From Cost to Frugal and Reverse Innovation: Mapping the Field and Implications for Global Competitiveness

Marco Zeschky, Stephan Winterhalter, Oliver Gassmann

Short summary

This paper maps resource-constrained innovation types (cost, good-enough, frugal, reverse) and provides a framework to help managers systematically analyze and develop these strategies.

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Field: Business and International Management

Business and International ManagementBusiness, Management and Accounting