Alexandria (UniSG) (University of St.Gallen)· 2015
From Cost to Frugal and Reverse Innovation: Mapping the Field and Implications for Global Competitiveness
- 289citations
- 2015year
Short summary
This paper maps resource-constrained innovation types (cost, good-enough, frugal, reverse) and provides a framework to help managers systematically analyze and develop these strategies.
AI-generated from the title and abstract; the full text is not read.
Key points
- Distinguishes between cost, good-enough, frugal, and reverse innovation types.
- Addresses misconceptions surrounding resource-constrained innovation.
- Provides a framework for managers to analyze and develop resource-constrained innovation strategies.
- Highlights implications for strategy and operations in global competitiveness.
AI-generated from the title and abstract; the full text is not read.
Abstract
Product and service innovations aimed at resource-constrained customers in emerging markets have recently attracted much research and management attention. Despite the prominence of this topic, however, there are some misconceptions around the different innovation types in this domain that may limit managers' ability to derive informed implications for strategy and operations. This article analyzes the different types of resource-constrained innovation-cost, good-enough, frugal, and reverse innovation-conceptualizes the distinctions between them, and discusses the implications for strategy providing a framework for managers to systematically analyze their own approaches to resource-constrained innovation and craft proper development processes. By highlighting the differences between the various types of resourceconstrained innovation, this article also provides the conceptual grounds for further systematic research.
The authors' abstract, as published at the source. Alexandria (UniSG) (University of St.Gallen), 2015 · DOI ↗
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Field: Business and International Management
Business and International ManagementBusiness, Management and Accounting