Journal of Innovation and Entrepreneurship· 2014Q1
Research and development from the bottom up - introduction of terminologies for new product development in emerging markets
- 262citations
- Q1SCImago
- 2014year
Short summary
This paper introduces a conceptual framework with three dimensions—sophistication, sustainability, and emerging market orientation—to clarify and compare terms like 'jugaad,' 'frugal innovation,' and 'reverse innovation.'
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Business and International ManagementBusiness, Management and Accounting