Foods· 2020Q1· Review
The Link between the Consumer and the Innovations in Food Product Development
- 272citations
- Q1SCImago
- 2020year
Short summary
Directly involving consumers in new food product development (NPD) positively impacts success and company financial performance.
AI-generated from the title and abstract; the full text is not read.
Key points
- Consumer involvement in NPD positively influences product success and financial outcomes.
- Understanding consumer behavior (preferences, choices, purchase intentions) is vital for NPD.
- Consumers' willingness to purchase and pay a premium are critical for launching and succeeding with new food products.
AI-generated from the title and abstract; the full text is not read.
Abstract
New lifestyles, higher incomes and better consumer awareness are increasing the demand for a year-round supply of innovative food products. In past decades, important developments have been achieved in areas related to food and the food industry. This review shows that factors influencing performance in new product development (NPD) are dynamic and continuously guiding project development. The data obtained by direct involvement of consumers can impact positively successful product development and enhance the company's financial performance. The study of consumer behaviour and attitudes towards new foods encompasses multiple aspects, such as preference, choice, desire to eat certain foods, buying intentions and frequency of consumption. Additionally, both the consumers' willingness to purchase and the willingness to pay a premium are important in NPD, launching and success.
The authors' abstract, as published at the source. Foods, 2020 · DOI ↗
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Field: Business and International Management
Business and International ManagementBusiness, Management and Accounting