Journal of Consumer Marketing· 1998Q1
The influence of consumption situation and product involvement over consumers’ use of product attribute
- 350citations
- Q1SCImago
- 1998year
Short summary
Wine attribute importance shifts based on consumption situation and consumer involvement, with price being consistently key but others varying.
AI-generated from the title and abstract; the full text is not read.
Key points
- Price is the most important attribute for wine consumers overall.
- The importance of origin, varietal, and vintage attributes varies significantly by consumption situation.
- Consumer involvement level also influences the ranking of product attributes.
- A conjoint analysis was used with consumers ranking hypothetical wine products across three consumption situations.
AI-generated from the title and abstract; the full text is not read.
Abstract
A conjoint analysis study of consumers’ choice of a popular product examined whether consumption situation and involvement influenced significantly the importance allocated by consumers to a number of key attributes determined by a sample of experts and product users. A large sample drawn from diverse wine retail outlets was asked to rank ten hypothetical wine products, the purchase of which related to three different consumption situations. While price remained the most important factor overall, all three other attributes were ranked differently depending upon the intended usage situation and the level of product involvement exhibited by respondents.
The authors' abstract, as published at the source. Journal of Consumer Marketing, 1998 · DOI ↗
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