International Journal of Wine Business Research· 2026Q2
Internal resources and the decision to engage in wine tourism: a supply-side analysis of Spanish wineries
- 0citations
- Q2SCImago
- 2026year
Short summary
Spanish wineries with greater age and size are more likely to engage in wine tourism, with a trade-off observed between high-volume production and experiential tourism.
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Key points
- Firm age and size are significantly and nonlinearly associated with Spanish wineries' engagement in wine tourism.
- Winery density and urban proximity do not significantly influence tourism engagement.
- A diversified local service ecosystem positively correlates with wine tourism engagement.
- Higher operational productivity is negatively associated with wine tourism engagement, indicating a strategic trade-off.
AI-generated from the title and abstract; the full text is not read.
Abstract
Purpose This study adopts a supply-side perspective to examine the associations between firm-level characteristics, territorial factors and the decision to engage in wine tourism. Design/methodology/approach Using a multisource data set from 688 Spanish wineries, the authors use an instrumental-variable probit model to account for the potential endogeneity of productivity. Findings The results reveal that internal resources – specifically firm age and size – are significantly associated with tourism engagement in a nonlinear way. Conversely, while winery density and urban proximity show no statistically significant relationship, the presence of a diversified local service ecosystem is positively associated with tourism engagement. Notably, the negative association between operational productivity and tourism engagement suggests a strategic trade-off between industrial volume and value-added experiential business models. Originality/value These findings suggest that for the observed sample, the transition toward wine tourism is a firm-led strategic choice rooted in organizational maturity and asset structure rather than a response to spatial externalities. This highlights the central role of the individual winery as a strategic actor within the hospitality supply chain.
The authors' abstract, as published at the source. International Journal of Wine Business Research, 2026 · DOI ↗
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