Oxford University Press eBooks· 2022
Business Research Methods
- 10,948citations
- 2022year
Short summary
This book introduces new chapters on quantitative methods, visual research, and cutting-edge material on inclusivity, bias, feminist, decolonial, and indigenous research perspectives.
AI-generated from the title and abstract; the full text is not read.
Key points
- Introduces new chapters on quantitative and visual research methods.
- Includes cutting-edge material on inclusivity, bias, feminist, decolonial, and indigenous research.
- Covers the research process, quantitative, qualitative, and mixed methods.
- Details specific techniques like structured interviewing, ethnography, and focus groups.
AI-generated from the title and abstract; the full text is not read.
Abstract
<italic>Business Research Methods</italic> contains new and revised chapters on quantitative methods and visual research, while cutting-edge material on inclusivity and bias in research, feminist perspectives, and decolonial and indigenous research is also introduced. The book is composed of four parts. The first part looks at the research process. It covers research strategies and designs, as well as ethics in business research and writing up business research. Part 2 looks at quantitative research and details the nature of quantitative research, sampling, structured interviewing, and questions. It also looks at secondary analysis and statistics. The next part is about qualitative research. This part examines ethnography, participant observation, interviewing, focus groups, language, and document data. The final part is about mixed methods of research.
The authors' abstract, as published at the source. Oxford University Press eBooks, 2022 · DOI ↗
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Field: Management Science and Operations Research
Management Science and Operations ResearchDecision Sciences