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· 2020· Book chapter

Qualitative Research in Business and Management

Michael Myers

Short summary

This book provides a comprehensive guide to qualitative research methods in business and management, covering design, philosophical perspectives, ethics, data collection, analysis, and publication.

AI-generated from the title and abstract; the full text is not read.

Key points

  • Covers the full spectrum of qualitative research in business and management.
  • Details fundamental concepts including research design, philosophical perspectives, and ethics.
  • Explains various qualitative methods: action research, case study, ethnography, and grounded theory.
  • Provides guidance on data collection techniques (interviews, observation) and analysis methods (hermeneutics, semiotics, narrative analysis).
  • Includes sections on writing up research and the publication process.

AI-generated from the title and abstract; the full text is not read.

Abstract

PART ONE: INTRODUCTION How to Use This Book Overview of Qualitative Research PART TWO: FUNDAMENTAL CONCEPTS OF RESEARCH Research Design Philosophical Perspectives Ethics PART THREE: QUALITATIVE RESEARCH METHODS Action Research Case Study Research Ethnographic Research Grounded Theory PART FOUR: DATA COLLECTION TECHNIQUES Interviews Participant Observation and Fieldwork Using Documents PART FIVE: ANALYSING QUALITATIVE DATA Analysing Qualitative Data: An Overview Hermeneutics Semiotics Narrative Analysis PART SIX: WRITING UP AND PUBLISHING Writing up Getting Published PART SEVEN: CONCLUSION Qualitative Research in Perspective

The authors' abstract, as published at the source., 2020 · DOI ↗

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Field: Management Science and Operations Research

Management Science and Operations ResearchDecision Sciences